Research shows that people expect interactions with digital products to feel like interactions with humans. So, like humans, your product needs a personality which is reflected in every interaction. Is your product persona a party animal or a wallflower? A hippie or the Wall Street type?
Getting your brand voice right requires a deep understanding of your product’s mission and values and your users’ dreams and reality. Only then can you start to write the conversation that will optimize the user experience, leading to brand recognition and loyalty, and increase engagement and conversion.
In this workshop we will go through the steps of defining your product’s voice and understanding your users’ personas. Then we will start to build conversations by exploring what your product should talk about and how it should talk. Throughout, we will do hands on exercises to apply the learnings. And you’ll walk away with actionable next steps to take your user experience to the next level.