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UX Writer @ Fundbox

Yael Ben-David

Yael is a UX writer who specializes in complex products. She has written health, financial, and other products used by more than 100 million people around the world. After a BA in journalism at New York University and MSc and PhD studies in neurobiology at The Hebrew University, Yael discovered her passion for making innovative tech accessible to mass markets through clear, helpful, data-driven microcopy.

UX Salon Workshop

UX Writing: Creating your Brand Voice

Research shows that people expect interactions with digital products to feel like interactions with humans. So, like humans, your product needs a personality which is reflected in every interaction. Is your product persona a party animal or a wallflower? A hippie or the Wall Street type?

Getting your brand voice right requires a deep understanding of your product’s mission and values and your users’ dreams and reality. Only then can you start to write the conversation that will optimize the user experience, leading to brand recognition and loyalty, and increase engagement and conversion.

In this workshop we will go through the steps of defining your product’s voice and understanding your users’ personas. Then we will start to build conversations by exploring what your product should talk about and how it should talk. Throughout, we will do hands on exercises to apply the learnings. And you’ll walk away with actionable next steps to take your user experience to the next level.

UX Writing Workshops – May 11

UX Salon Workshop

Creating your brand voice

Research shows that people expect interactions with digital products to feel like interactions with humans. So, like humans, your product needs a personality which is reflected in every interaction. Is your product persona a party animal or a wallflower? A hippie or the Wall Street type?

Getting your brand voice right requires a deep understanding of your product’s mission and values and your users’ dreams and reality. Only then can you start to write the conversation that will optimize the user experience, leading to brand recognition and loyalty, and increase engagement and conversion.

In this workshop we will go through the steps of defining your product’s voice and understanding your users’ personas. Then we will start to build conversations by exploring what your product should talk about and how it should talk. Throughout, we will do hands on exercises to apply the learnings. And you’ll walk away with actionable next steps to take your user experience to the next level.

UX Salon Workshop

Writing Accessible & Inclusive Microcopy

In the U.S., 1 in 8 people have a disability that makes it more challenging for them to use digital products. Digital products are also not inclusive of members of many minority groups. Making tech an equal opportunity space is not only the right thing to do, it also makes business sense—there are a lot of potential users out there with a barrier to entry that can be easily removed by accessible and inclusive content.

In this workshop we will discuss the concepts of an accessible and inclusive web, why it’s important, and then dive into the research that guides us in how to actually make the web better for these populations.

Improving usability for some users improves usability for all users. So we will learn to leverage readability guidelines to make our products better for all of our users, and practice what we learn. You will walk away with a broad understanding of accessible and inclusive user experience and tools to improve your product’s usability for all.