Tova has over a decade of experience in design, research, and management. She helps entrepreneurs and business owners use experience design to solve complex challenges of growth and engagement. User research is her favorite part of any design process, since that’s where most “aha!” moments will happen. Tova has led training and education workshops in user research, helping others to make use of simple techniques for both small and large budgets. She holds a Bachelors of Industrial Design from Pratt Institute in NY and a Masters in Design Management from the Bezalel Academy of Art and Design in Jerusalem.