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Senior Vice President of UX, MakeMyTrip.com

Jay Dutta

Jay, abbreviated to JD, has journeyed across multiple specialisations within Design, worked in multiple Geos, built teams, products and brands. And has shared his journey, insights and learning at TEDx, Adobe Max, Collision and multiple conferences, events across Asia and US. In his current role as Senior Vice President of Ux, JD leads the Experience Design Charter for a new, expanded MakeMyTrip Group. As an Advisor to the VC SAIF Partners, he continues to mentor startups, helping them leverage on design as a competitive advantage. He is the Founder, Curator of DesignUp Festival – arguably, SE Asia’s largest and most influential Design-In-Tech event. Jay has formerly been the AsiaPacific Leader for Interaction Design Association (IxDA).

UX Salon Talk

What's Arranged Marriage got to do with Product Design?

India and parts of Asia have a long (and living) tradition of Arranged Marriages. This talk looks at how Ux Designers (and tech) can play matchmakers (between users and products) beyond speed dating apps/services. Taking a swipe at loyalty, the talk explores how do we make ‘marriages’ between products and users last and how complicated relations (and relatives) can play a big part in helping. Full of examples, case-studies, anecdotes and cross connecting the marriage metaphor – this is a fun talk with thoughtful takeaways, and for thinking in long arcs of time for growth and retention.