Adapt or Die: How to Leverage Emotion to Gain More Engagement
Talia Wolf, Founder, Getuplift
Our users are the ultimate judges that will determine if we scale, grow and survive, or if we get left behind. In this talk we will learn how to adapt, change and optimize ourselves to fit in the ever evolving world our audience lives in.
Designing UX for Co-Presence
Dr. Elad Ben Elul, Digital Anthropologist
We will discussing the immense potential (and necessity) of digital tools in facilitating and enhancing co-presence and direct encounters.
What’s Arranged Marriage got to do with Product Design?
Jay Dutta, Senior Vice President of UX, MakeMyTrip.com
How can we make our users fall in love and ‘marry’ our products? How to create this as a long-lasting relationship? This is a fun talk with thoughtful takeaways, for thinking in long arcs of time for growth and retention.
Little Words, Big Ideas: Microcopy for Complex Products
Yael Ben-David, UX Writer, Fundbox
We will dive into the unique challenges of writing for complex products, how to overcome them, and how to apply those tools to all products to improve the user experience…
Game Design Thinking: The Play Centric Approach to UX
Dori Adar, Creative Director, Founder of Hands on Games
In this highly interactive talk, the participants will learn how to create a “playable blueprint” of any product. Then, shuffle its ingredients into a set of engaging features that will move users to action…
How to Win Friends & Influence Design – A Guide for UXers
Yossi Nachemi, UX Writer at Google/Waze
Sometimes ideas are the easy part, the real challenge is getting others to act on them. We will explore techniques that UXers of all disciplines can use to influence product design.
Scaling Research at Uber
Molly Stevens, UX Research Leader
Lessons learned about how to develop a team with Global impact. At Uber we built a world class team that collected insights at scale around the Globe…
The UX of Privacy
Vitaly Friedman, Editor-in-chief, Smashing Magazine
We will be exploring privacy UX patterns, techniques, strategies and important decisions to consider when designing and building privacy-aware websites and applcations…